one page business plan

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One-Page Business Plan Template

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You don’t need days or even hours. In less than 30 minutes, you can develop an initial business plan.

Skip the 40-page detailed plan. Anyone can document their business strategy using the one-page business plan.

It’s shareable

Need quick feedback from business partners, potential customers, or friends? Provide them with a one-page plan.

It’s impressive

It’s hard to get potential investors to read a detailed business plan. A one-page plan is something that every investor has time to read.

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One-page business plan FAQ

What is a one-page business plan?

The one-page business plan is a simplified version of traditional operational plans that focuses on the core aspects of your business. While it may be a shorter business plan, it still follows the structure of a standard business plan and serves as a beefed-up pitch document.

There’s really not a lot of difference between a single-page business plan and a good executive summary. In fact, as you create a more detailed plan you may even be able to use it as your executive summary .

Who should use a one page business plan?

A one-page plan is useful for business owners that are mulling over ideas, just starting, actively managing, or looking to grow a business. It can help validate a business idea, work as an internal strategy document, or as a flexible management tool that can be adapted over time.

How do I write a business plan on one page?

You can use the one-page business plan template, or a tool like LivePlan that saves you time by guiding you through each step of writing your one-page plan and pitch.

Why choose this one-page business plan template?

There are a few key features that make this one-page business template more functional and effective than your average template.

Written by planning experts: This one-page business plan template wasn't just thrown together. It was crafted by seasoned planning experts with a combined 40 years of experience writing and reviewing business plans. Throughout this template, you find their expert tips and tricks, along with detailed instructions.

Works with other Bplans resources: Need additional guidance to write your business plan? Our free one-page business planning guide is built to support this template—giving you even more detailed walkthroughs for each section.

What is included in this one-page business plan template?

This template includes definitions, guidance, and examples to complete your one-page business plan. After downloading the template, you'll receive instructions for how to fill out each of the following sections:

Identity What does your company do or offer and to whom?

Problem worth solving What challenges does your company solve?

Our solution How does your company solve those challenges?

Target market Who makes up your target audience? Who are your ideal segments, personas, or customers?

Competitive landscape Who are your competitors? What makes them successful in your industry?

Sales channels How will you get your product/service to customers?

Marketing activities How will you get your product/service in front of potential customers?

Revenue What goods/services will drive revenue?

Expenses What items will cost you money?

Funding required Have what funding total you need front and center to clearly display what you are asking from investors.

Milestones What projects or tasks must be completed in order to reach your goals?

Team and roles Who is a critical part of your internal team (name/role)?

Partners and resources Who else is supporting your venture/business?

Can you print out this template?

This is a printable business plan template that can be downloaded and printed no matter which format you choose.

Why should you start with a one-page business plan?

There are plenty of good reasons why your first step should be writing a one-page plan.

1. It’s faster Instead of slogging away for hours, days, or even weeks tackling a formal business plan—the one-page format helps you get your ideas down much faster. It removes the complex formatting,

2. A great format for feedback Need quick feedback from business partners, colleagues, potential customers, or your spouse? Provide them with a one-page plan instead of a lengthy in-depth version for better results.

The one-page plan is more likely to be read and reviewed. And since all of your business information is available at a glance, you’ll receive far more valuable and timely feedback.

3. Easy to update Entrepreneurs never get things right the first time. You’ll constantly be learning and receiving feedback—requiring you to iterate and revise your business concept. Instead of updating a large document every time, you can do it in minutes with a one-page plan.

4. Direct and to-the-point Learning to communicate your ideas clearly and directly is critical. You need to be sure that anyone can really understand the essence of your business. Delivering your entire business concept on a single page is a great way to practice this, as it forces you to be succinct.

5. Works as an idea validation tool Initially, your business is just a set of assumptions that you need to validate. Do your potential customers have the problem you assume they have? Do they like your solution and are they willing to pay for it? What marketing and sales tactics will work?

As you validate these assumptions, you leave them in your plan. But, assumptions that end up being wrong will quickly fall off the page.

6. Becomes an outline for your detailed plan By “detailed” we don’t mean “long.” If you do need to create a detailed business plan document for investors or business partners, you can use your one-page plan as your core outline. You will just expand and provide more details for each section.

7. No one really reads long business plans A common problem with traditional business plans is that they are simply too long and overly complex. Even when investors ask for a detailed document, chances are that they won’t actually read every word. They may read certain sections, but often just want to see if you’ve thought through the details of your business, how it will operate, and how it will grow.

8. Useful for any business stage A one-page plan is useful for business owners that are mulling over ideas, just starting, actively managing, or looking to grow a business. It can help validate a business idea, work as an internal strategy document, or as a flexible management tool that can be adapted over time.

Is there a better way to write my one-page business plan than with this template?

While this template will help you get started, using the #1-rated business planning software, LivePlan has step-by-step guidance, support from our business planning experts, and powerful planning tools like AI-powered writing assistance, automatic forecasting, industry benchmark data, and more.

Can someone write your business plan for you?

If you're still struggling to write your business plan even when using a template, you can look into hiring a professional business plan writer. We even have a free resource to help you ask just the right questions to make sure you find the right plan writer.

Related Resources

How to Write a Business Plan in Under an Hour

10 Qualities of Great Business Plans

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Template Highlights

Eight (short) sections: Business Opportunity, Industry Analysis, Target Market, Company Description, Timeline, Marketing Plan, Financial Plan, and Funding Requirements.
Easy instructions for each part.
Zhuzh it up a bit with your company logo and branding.
Download it as a PDF or Word file.
Print it, email it, send it via Morse code.

Why all businesses should create a business plan

For startups and enterprises alike, there are many reasons to create a one-page business plan. For example, it can help you:

Show your progress and how you intend to grow : Your business plan lists vital information on your company, such as your goals, market research results, and success milestones.
Determine a realistic budget to ensure success : If you don’t create a proper plan, you might underestimate fixed and variable costs and, therefore, lack the financial capacity to succeed.
Provide concrete information to potential investors : By having a detailed business plan in place, you’ll be able to effectively convey your business goals to internal stakeholders, and you’ll stand a better chance of winning over investors.
Fulfill the requirements for securing a business loan : Many financial institutions won’t even consider giving you a loan without seeing your plan.

Should you create a business plan from scratch?

You can do this, but it’s often more hassle than it’s worth. If you’ve never made a business plan before, you’ll need to do a lot of research on what to include and ensure you create a professional and eye-catching document. If you download our free one-page business plan template, you’ll save time and ensure you cover every relevant detail.

How to use the one-page business plan template

Here are the steps for filling out our template:

Enter your contact details to download the template in Microsoft Word or as a PDF.
Gather your relevant business documents, such as market research results and financial statements, in case you need to include details from them.
Add information to all the fields, including Company Description, Target Market, Industry Analysis, Implementation Timeline, Funding Required, and Financial Summary.
Get feedback from business partners, employees, or other parties to ensure that all information is correct and up to date.
Proofread to ensure there are no errors. These look unprofessional, leaving a bad impression of your business.
Save your business plan in various locations and formats. This helps you share your plan with stakeholders via email or present it at company meetings.

Template Preview

One page business plan.

One-Page Business Plan Template

This brief business plan template encourages you to stick to your core message and provide investors with just the information they need to know about your new venture.

The Business Opportunity

What is the problem your business will solve? Focus on the customer’s needs.

Give your elevator pitch. Be succinct, clear, and persuasive.

Be sure to include your value proposition -- What do you offer that no one else does?

Industry Analysis

List key factors for success in your industry.

Who is your main competition?

Company Description

Identify important facts about your business:

• Founding date

• Mission statement

• Type of organization

• Core strengths

• Main leadership

Target Market

Describe your customer segments.

Will you serve a particular geographical area?

Implementation Timeline

Provide a brief summary of how you will roll out the business. Consider depicting the different phases in a diagram. You can use the timeline below as a template.

Marketing Plan

Describe what methods you will use to acquire new customers.

Why would your target market prefer your product or service to another option?

Financial Summary

Cost Structure: What are your fixed and variable costs?

Revenue Streams: How will your business make money?

Funding Required

Present the amount of funding that you are seeking from investors and how it will be used.

HubSpot Tip: Be sure to edit and review your plan for typos before distributing it. Errors in a short document can be distracting to the reader and make you look unprofessional.

Frequently Asked Questions

When should i create a business plan, what types of companies need a business plan, how do i write a one page business plan, what should my business plan focus on, is this template free, can i edit this template, related tags:.

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Home Business Business Plan One-Page

One-Page Business Plan Template

Focus on the core aspects of your business using a one-page business plan.

Updated September 22, 2023 Written by Josh Sainsbury | Reviewed by Brooke Davis

A One-Page Business Plan is a concise and summarized version of a comprehensive business plan. It captures the essential elements of a business idea or proposal on a single page, serving as a high-level overview of its vision, objectives, strategies, and action points.

The brevity of a one-page plan makes it especially useful for quickly conveying a business idea without overwhelming the reader.

What is a One-Page Business Plan?

When to use a one-page business plan, who should use a one-page business plan, how to write a one-page business plan, one-page business plan sample, advantages and disadvantages of a one-page business plan, frequently asked questions.

A one-page business plan is a simplified version of a complete business plan. Although the plan is shorter, it still outlines the basics of your future company. It follows the same structure as the standard version but with less detail.

The one-page plan allows you to condense and present the information in an easy-to-read format.

Similar plans like a lean business plan or executive summary also allow you to present your business in a condensed format.

However, an accurate one-page business plan must fit on one page. It must also use a legible font size of 11 or 12 points.

A one-page business plan would be best when ready to present your ideas to others, such as potential investors. Instead of filling out an extensive business plan, you can start small to get started.

This lets you present your ideas cogently.

You should use a one-page business plan template to:

Present a simple version of your business plan to interested investors
Get started on writing a more comprehensive business plan
Create a plan for a small business or one with a simple purpose
Focus on your key ideas to generate interest
Brainstorm and plan for your future company

One-page business plans aren’t limited to just one type of business; they can be used in a multitude of scenarios, including:

Businesses in the ideation stage

A one-page business plan is ideal for building a quick overview for people and businesses still brainstorming ideas. A simple plan allows it to be amended and updated as the concept is developed and keeps all the ideas on a single page.

When you start, you will want to constantly refer back to your business plan to ensure you stick to your goals and core objectives. A traditional business plan doesn’t quite fit into an agile startup because it can be time-consuming to update and tweak as you grow and learn.

Using a one-page plan means you can edit it easily and either create a traditional plan down the line or, if you’ve already made one, fully update it once you feel more concrete with your goals.

Established companies

A one-page business plan isn’t limited to new and developing businesses. Established companies can take advantage of adding a one-page plan to their business strategy.

You can share your existing strategy internally and externally in a snapshot that will be easily understood by all, helping everyone to get on board with your goals.

Writing a one-page business plan is simple, mainly when you use a template to help you get started. A one-page business plan should cover the following sections:

Step 1 – Business Overview

It would be best if you discussed essential facts about your business and its identifying information, such as:

Founding date
Mission statement
Type of business (LLC, Corporation, Partnership, etc.)
Owner and leadership contact information
Service of process information

Makes It Easy to Read: Use a legible and professional font that is easy to read and the right size. Be sure to format your document so it flows well. A template one-page business plan can help with this.

Step 2 – Market Analysis

You need to identify who your customers are and where they are located. This section should also address how many potential customers are available in your business’s geographical area.

This should also include whether you will engage in primarily business-to-consumer (B2C) or business-to-business (B2B) transactions.

one-page business plan market analysis details

Step 3 – Your Business Model

A description of your business model should consist of information like:

How you will make money
Costs of production and sales
Prices customers will pay for products or services
Will your company sell products online?
Will you have a storefront presence?

This section could quickly become lengthy. Focus on the critical components of your business for the single-page business plan.

one-page business plan marketing and sales details

Focus on Your Strengths: This short plan is likely a pitching tool to investors. Lead with the winning aspects of your business that set you apart from the rest—your value proposition.

Step 4 – Financial Forecast

This section should outline critical financial metrics like cash flow, profit and loss, and a sales forecast. This part is often difficult to condense, but you should focus on standard business ratios that help you get the point across.

You can always provide further details if you receive a request for financial projections.

one-page business plan financial information

Step 5 – The Team

This final section should detail each team member’s names, roles, and responsibilities.

Keep It Short: Keep each section short and to the point. Sections should be limited to 1 or 2 sentences or between 3 and 4 bullet points.

You can download a free one-page business plan template below, in Word or PDF format:

All types of business plans have their benefits and their drawbacks, including a one-page business plan:

Advantages of Using a One-Page Business Plan:

See the big picture – There will be plenty of situations through the growth of the business that will require a snapshot of your business venture. A one-page plan shows multiple elements of your strategy but focuses on the big picture and what’s important.
Consense your thoughts and ideas – Condensing your thoughts and ideas allows you to be more critical of your business and provide a brief overview of your plan. It will enable you to show investors, your management team, and potential partners a quick run-through of your business.
Faster to create than a traditional business plan – Designed to be completed quickly and easily, a one-page plan is much quicker to produce than a full-length business plan and will see you running through each section of your plan. You’ll likely have to revisit it to make amendments, but luckily, with everything on one page, it won’t be time-consuming.
Keep your core objectives at the forefront – As your business grows, processes and operations will become more challenging to manage and maintain. But when it comes down to making the big decisions, you can always refer back to your one-page business plan to keep your core business objectives in mind.

Disadvantages of Using a One-Page Business Plan:

Not suitable for complex business ideas that require lots of supporting data – If your business idea is difficult or your financial projections are detailed, you might struggle to get all the vital information into a one-page plan.
Not as detailed as a traditional business plan – Squeezing all your business plans onto one page often means you will miss out on essential details that could be crucial to getting investment or bringing additional partners on board.
Hard to identify weaknesses and potential opportunities – Only seeing a snapshot of your business can make it challenging to identify any potential faults that could harm your business venture. The lack of in-depth customer and competitor information could also result in missing profitable opportunities.

Tips for Creating a One-Page Business Plan

Now that you’re ready to create your one-page business plan, here are a few tips to get you started:

Use a one-page business plan template to simplify the process; you can download the template above in PDF and Word.
Make sure your plan focuses on the core information key to running and operating a successful business.
Revisit, tweak and change. This isn’t a static document; update it as your business grows and develops.
Before writing your single-page business plan, understand your target market and where your product or service fits. Don’t forget your value proposition.
Don’t skip the financial projections, especially if you require funding.
Keep your core goals and objectives realistic and achievable.

What should a one-page business plan include?

A one-page business plan should include the important details about your business. It should contain brief information about the following:

Business goals and mission statement
Product or service offerings
Target market and advertising strategies
Identifying information
Financial status and funding needs

Can I create my one-page business plan?

Yes, you can create your one-page plan. Just download the template and start building your business strategy’s big picture.

Alternatively, you could use our document builder, the fastest and easiest way to create your single-page business plan.

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The document above is a sample. Please note that the language you see here may change depending on your answers to the document questionnaire.

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One-Page Business Plan Template

The Best One-Page Business Plan Template Online

Clear instructions.

We provide simple instructions to help you easily outline your business strategy. No jargon, just simple, straightforward directions.

Quick and Easy

Our template is designed for speed and simplicity, allowing you to create a concise business plan in minutes, not days.

Easy Sharing

Available in multiple formats like Google Docs, PDF, Excel, and Word, our template makes it simple to share with partners, investors, or your team.

Lender-friendly

Designed with lenders in mind, our template includes all the elements that investors look for, increasing your odds of securing funding.

Having helped thousands of entrepreneurs create traditional business plans and raise capital, we know exactly what’s their biggest challenge preparing a business plan.

Trouble getting started. What should my intro sentence be? How do I explain my offering? And similar other self-distrusting questions like these.

Our one-page business plan template skips this step, so you can directly jump off the meat of your plan. (the important stuff)

Follow the template, and you'll have your plan ready in 30 minutes.

Why you need a one-page business plan template

Creating a business plan (even a one-pager) is a big task when working without a business planning template.

And, if you’re planning for the very first time and have no experience in plan creation whatsoever, it’s very likely to feel lost, miss out on including critical information, and spend a lot more time than expected when beginning with a bright white canvas.

So, even if you can do this, it’s often more hassle than it’s worth it. Here are a few other benefits that support our suggestion:

Easy and fast to create or update
A great format for quick feedback
Can be a great idea validation tool
Investor-focused plan creation approach

Hope this little exercise helped you understand why you need this template. From now on, it will all be about the contents of our one-page plan template.

What is included in our free one-page plan template?

When we first released this template, our team researched dozens of one-page plan templates available online, but all seem to be lacking a thing or two. So, we prepared our own version of it.

We divided the entire plan into five necessary sections, which include:

About your business

Sales and marketing
Financial plan
SWOT analysis

Let us explain what all these sections include.

The purpose of this section is to present details about your business concept, what it does, who it serves, and who your competitors are.

Business identity It’s your business introduction and an overview of your core offerings, value proposition, and what makes your business stand out in the market.
The problem This is the opportunity for you to highlight the key issue or gap in the market that your business addresses. A strong problem statement means a strong plan.
Your solution Explain how your product or service offerings solve the problem you mentioned earlier.
Target market What does your ideal customer look like? Where do they reside? Define your ideal customers, including their demographics and behaviors. It helps investors learn more about the demand for your offerings.
Competition Who are your direct and indirect competitors in the market? Identify and list your industry competitors and briefly explain what differentiates (your competitive advantage) your offerings from theirs.

Sales and Marketing

Moving to the next section, this section is dedicated to sales and marketing strategies and channels.

Marketing strategy Describe how you plan to reach your target audience and promote your product or service. These strategies are those that help you increase visibility and attract potential customers to your product or service.
Sales channels Outline the methods and platforms you’ll use to sell your product or service. This could include physical locations, e-commerce, direct sales, or partnerships that help you reach your target market efficiently.

The section highlights milestones and assigns responsibilities for implementing the business concept. It mentions key milestones, team roles, and essential resources or partnerships for seamless operations.

Milestones Set specific short- and long-term goals to track your progress and business growth. Setting both short and long-term milestones helps you track progress and adjust your strategy as needed.
Team List key team members who play crucial roles in your business. Include their specific roles, relevant experience, and how they contribute to achieving the company’s goals.
Partners and Resources This section outlines strategic partnerships, suppliers, or collaborations essential for business growth. These could be suppliers, strategic alliances, or key tools and resources necessary for daily operations.

Financial Plan

Revenue streams Break down how your business plans to generate revenue, whether through product sales, services, subscriptions, or other methods. Include different income sources that are essential to the business model.
Expenses List anticipated operational costs, such as rent, salaries, utilities, marketing, and supplies. This is critical to understand financial obligations and manage cash flow effectively.
Funding required Clearly state the total amount of capital needed to launch or grow your business. Include details on how the funds will be allocated for product development, marketing, or expanding operations.

SWOT Analysis

SWOT analyses help you identify both internal (Strengths and Weaknesses) and external (Opportunities and Threats) factors affecting your business.

In SWOT analysis, SWOT stands for S trengths, W eaknesses, O pportunities, and T hreats.

Strength (Internal): Highlight your business’s core advantages and competencies.
Weaknesses (Internal): Address the internal challenges your business might face.
Opportunities (External): List the external factors that can benefit your business growth.
Threats (External): Identify potential external risks or obstacles to your business.

This is all there is to a single page business plan.

Download one-page business plan template

#1 one page business plan template word.

Prefer MS Word to create and edit documents? No worries. Here’s our fully customizable one-page plan template for Word. It lets you outline and format your business plan within Microsoft Word.

#2 One Page Business Plan Template PDF

#3 one page business plan template excel, #4 one page business plan template google docs, how to use this template to write a simple one-page plan.

Here are the quick and easy steps to download and use this template to write your one-page business plan:
Enter your contact information to download the one-page plan template in your preferred format (PDF, Google Docs, Excel, or Word).
Collect relevant business data, such as market research and financial records, to fill in the template accurately.
Fill out sections and complete fields like Business Identity, Problem/Solution, Target Market, and Financial Plan.
Double-check the details to ensure accuracy and fix incorrect or misleading information.
Your plan is almost ready. Share it with your partners, colleagues, or mentors for input or feedback.
It’s finally ready. You can send it out to investors or use it for internal purposes.

One-page business plan FAQs

Can I customize the one-page business plan template to suit my business?

This one-page plan template is designed to fit your distinct business requirements. It follows a standard structure which is ideal for a one-page version of a business plan. It’s suggested to use the same.

Will this one-page business plan be accepted by investors or lenders?

While one-page plans offer clarity and focus, acceptance depends on the preferences of individual investors or lenders. However, it’s a great tool for quick idea sharing.

Can I use this template for any type of business?

Yes, this template is designed to work across various industries.

Do I need prior business planning experience to use this template?

No experience is necessary. The template guides you through each section.

Is this template free to download?

Yes, our one-page business plan template is 100% free to download.

What do I do if I need more than one page for my business plan?

You can start with the one-page template and expand sections as necessary based on your business needs. We have the tools to help you further. Use Upmetrics for detailed business planning.

How do I share my one-page business plan once it's completed?